Dajani Consulting was engaged by the Jordan Industrial Estates Company (JIEC) to undertake a comprehensive competitiveness assessment of its industrial estates portfolio and develop a strategic roadmap for enhancing the competitiveness and investment attractiveness of the company’s estates. The assignment focused on strengthening JIEC’s competitive positioning through the identification of priority interventions to improve the industrial enabling environment, including mapping national institutions and programs that support industrial development and export growth, and defining pathways and coordination mechanisms between JIEC and export promotion and business support organizations to better serve investors and enterprises operating within the estates. The project also involved the preparation of a three-year competitiveness strategy and action plan aimed at strengthening the industrial ecosystem across JIEC-managed estates. The multidisciplinary consulting team comprised national and international experts with specialized expertise in industrial diagnostics, competitiveness analysis, benchmarking, export readiness, economic and financial impact assessment, and strategic planning. As part of the assignment, the team conducted comparative benchmarking with leading industrial zones and economic parks in Morocco, the UAE (Dubai and Abu Dhabi), Türkiye, Egypt, and Saudi Arabia, in line with the project requirements. In addition, a perception and needs assessment survey was implemented among manufacturing investors located both inside and outside JIEC industrial estates to better understand investment drivers, competitive pressures, and factors influencing location decisions within Jordan’s industrial landscape.