Implemented by GIZ Green Action in Enterprises (GAIN) project. Through a multi-phase methodology combining desk research, in-depth interviews, nationwide surveys, and focus group discussions, our team conducted a comprehensive mapping of the green product ecosystem in Jordan. The study covered both supply-side dynamics—focusing on green SMEs and producers—and demand-side insights, assessing consumer behavior, awareness, and willingness to adopt sustainable alternatives. Based on our findings, we developed a strategic set of evidence-based recommendations to inform future market development, improve access to finance, and enhance policy and business support mechanisms. This initiative marks a critical step toward a more inclusive, data-driven, and sustainable green economy in Jordan.