The Women Entrepreneurs Finance Initiative in Jordan (We-Fi Jordan) program aims to unlock financing for women-led/owned businesses (WSMEs) in Jordan by providing structured financial literacy training, coaching and mentorship, and investor and financier connections for selected WSMEs. This project is a crucial component of World Bank’s efforts to address constraints and opportunities related to finance, market access, capacity, and the enabling environment for women's economic empowerment in Jordan.

The scope of services provided by Dajani Consulting includes sourcing and training of WSMEs on financial literacy, coaching and mentorship for selected WSMEs with high growth potential, program logistics management, and program marketing and communications. Trainers and coaches/mentors involved in this program were carefully selected according to recruitment criteria, and then oriented to qualify them. More than 200 WSMEs benefited from this project over a period of six months.