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Women Entrepreneurs Finance Initiative in Jordan (We-Fi Jordan)
The Women Entrepreneurs Finance Initiative in Jordan (We-Fi Jordan) program aims to unlock financing for women-led/owned businesses (WSMEs) in Jordan by providing structured financial literacy training, coaching and mentorship, and investor and financier connections for selected WSMEs. This project is a crucial component of World Banks efforts to address constraints and opportunities related to finance, market access, capacity, and the enabling environment for womens economic empowerment in Jordan. The scope of services provided by Dajani Consulting includes sourcing and training of WSMEs on financial literacy, coaching and mentorship for selected WSMEs with high growth potential, program logistics management, and program marketing and communications. Trainers and coaches mentors involved in this program were carefully selected according to recruitment criteria, and then oriented to qualify them. More than 200 WSMEs benefited from this project over a period of six months.
Enhance and Promote Access to Markets and Financial Services for the Beneficiaries Inside the Targeted Areas through Entrepreneurship Training
Between 2023 and 2024, the UN Food and Agriculture Organization (FAO) launched a program, funded by Norway and Italy, aimed at improving market access and micro-financing opportunities for vulnerable farmers from Jordanian and Syrian communities in rural areas of Jordan, including Maan, Tafila, Dair Alla, and Shouna. The program focused on providing business and marketing support to rural entrepreneurs and Micro, Small, and Medium-Sized Enterprises (MSMEs) to help them access domestic and regional markets. Dajani Consulting contributed to the program by delivering the following services: • Preparation and Development: o Conducted a kick-off and prepared the necessary requirements for capacity-building activities. o Profiled available resources and developed four targeted training programs covering financial and digital literacy, marketing, business models and planning, and proposal writing. o Established a comprehensive training plan and schedule. • Implementation: o Delivered capacity-building programs to over 280 beneficiaries, including both women and men farmers, facilitated by experienced trainers under FAO observation and consultant monitoring. o Provided post-training coaching, marketing support, and financial advisory services, including connections with microfinance institutions and traders. • Delivery: o Documented the results of capacity-building efforts and other program services. o Submitted detailed deliverables and reports to FAO. This initiative successfully empowered rural farmers and entrepreneurs, equipping them with the tools and knowledge to thrive in domestic and regional markets.
Export Promotion Study and Plan for Educational White Boards
Dajani Consulting provided an export market study and export promotion action plan for Khalifa Group for Advanced Industries (Kalboard), a Jordanian company specializing in educational whiteboard products. The project aimed to support Kalboard in successfully entering the U.S. market. Key activities included conducting an export readiness assessment, performing detailed market research, organizing an exploration mission, and identifying potential buyers in the U.S. market. The project was funded by Jordan Exports, a national organization dedicated to expanding Jordans exports globally, and played a vital role in equipping Kalboard with the tools and insights needed to access and thrive in the competitive U.S. market.
Export Promotion Study and Plan for Plastic Construction Material
Dajani Consulting provided an export market study and export promotion action plan for the Specialized Company for Plastic Industries (Zughair & Marrar), a Jordanian manufacturer of CPVC and UPVC pipes and connectors. The project aimed to support the company in entering the Palestinian market. Key activities included conducting an export readiness assessment, performing comprehensive market research, organizing an exploration mission, and identifying potential buyers in the target market. This project was funded by Jordan Exports, a national entity committed to expanding Jordans exports globally, and played a critical role in equipping the company with the insights and strategies needed to access and establish a presence in the Palestinian market.
Export Promotion Study and Plan for Pallet Racks, Archive Racks and Safes
Dajani Consulting provided export market study as well as export promotion action plan services for Al Ayoubi Metal Industries in Jordan, in an effort to assist the company in entering the Saudi market with its metal storage systems and products. The project included export readiness assessment, market research, exploration mission as well as identification of potential buyers in the export market. The project was funded by Jordan Exports, which is a national entity that aims to expand Jordan’s exports to the world.
Export Promotion Study and Plan for Cosmetics
Dajani Consulting provided an export market study and export promotion action plan for Al Muhtaseb Cosmetics, a Jordanian company specializing in Dead Sea Minerals hair care products. The project aimed to support the company in entering the UAE market. Key activities included conducting an export readiness assessment, performing detailed market research, organizing an exploration mission, and identifying potential buyers in the UAE market. The project was funded by Jordan Exports, a national entity committed to expanding Jordans exports globally, equipping Al Muhtaseb Cosmetics with the insights and strategies needed to successfully establish a presence in the competitive UAE market.
Export Promotion Study and Plan for Mediterranean Foods
Dajani Consulting provided an export market study and export promotion action plan for Philadelphia Company for Industry and General Trade (Kabatilo), a Jordanian company specializing in Zaatar, Freekeh, and spices. The project aimed to support the company in entering the Canadian market. Key activities included conducting an export readiness assessment, performing in-depth market research, organizing an exploration mission, and identifying potential buyers in the Canadian market. The project was funded by Jordan Exports, a national entity dedicated to expanding Jordans exports globally, equipping Kabatilo with the strategic insights and actionable plans needed to successfully access and compete in the Canadian market.
Export Promotion Study and Plan for Building Stone
Dajani Consulting provided an export market study and export promotion action plan for Al Subaih for Stone and Marble Art, a Jordanian company specializing in natural building stone products. The project aimed to support the company in entering the Saudi market. Key activities included conducting an export readiness assessment, performing detailed market research, organizing an exploration mission, and identifying potential buyers in the Saudi market. The project was funded by Jordan Exports, a national organization dedicated to expanding Jordans exports globally, equipping Al Subaih with the strategic insights and actionable plans needed to successfully access and compete in the Saudi market.
Export Promotion Study and Plan for Home Furniture
Dajani Consulting provided export market study as well as export promotion action plan services for Al Metani furniture industries in Jordan, in an effort to assist the company in entering the Saudi market with its home sofas and furniture products. The project included export readiness assessment, market research, exploration mission as well as identification of potential buyers in the export market. The project was funded by Jordan Exports, which is a national entity that aims to expand Jordan’s exports to the world. Dajani Consulting delivered an export market study and export promotion action plan for Al Metani Furniture Industries, a Jordanian company specializing in home sofas and furniture products. The project aimed to support the company in entering the Saudi market. Key activities included conducting an export readiness assessment, performing comprehensive market research, organizing an exploration mission, and identifying potential buyers in the Saudi market. The project was funded by Jordan Exports, a national entity dedicated to expanding Jordans exports globally, providing Al Metani Furniture Industries with the insights and strategies needed to successfully establish a presence in the Saudi market.
Feasibility study for Ceramic and Porcelain factory in Jordan
In 2023 and 2024, Dajani Consulting prepared an economic feasibility study for a major ceramic and porcelain manufacturing company in Qatraneh, located in southern Jordan. The company, Jincheng International Ceramics Company, is a Chinese investment established by Jincheng Enterprises under the umbrella of Fujian Jitai Import and Export Trade Co., Ltd. in 2021. Situated in the Al Qatraneh area of Karak Governorate, the company specializes in manufacturing porcelain and ceramic tiles and engages in trade activities, including import, export, and distribution through an authorized local agent. Notably, it is the only manufacturer of porcelain tiles in Jordan, with plans to expand into other ceramic and porcelain derivatives in the future. Dajani Consultings feasibility study encompassed comprehensive market research and analysis, an evaluation of technical and human resource requirements, and a detailed study of financial feasibility indicators for establishing and operating the factory. Additionally, Dajani Consulting reviewed and updated the feasibility study to provide accurate estimates of actual financial costs and revenues and prepared projections for the next ten years, ensuring the companys long-term sustainability and profitability.
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