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Investment Promotion for the Textiles and Clothing Sector in Jordan
Under the leadership of the International Finance Corporation (IFC) and in partnership with Gherzi Textile Organization (Switzerland), Dajani Consulting was engaged as the national consulting partner to support the Investment Promotion Campaign for Jordan’s Textiles and Clothing Sector. The assignment aimed to strengthen Jordan’s position as a competitive regional hub for integrated textile and apparel manufacturing—aligning with the country’s Economic Modernization Vision (EMV 2022–2033) and its goal of expanding textile exports from USD 2.6 billion in 2022 to USD 8.8 billion by 2033. Within this IFC-funded initiative, Dajani Consulting worked closely with Gherzi’s global experts to design and implement a comprehensive investment promotion strategy, encompassing sector benchmarking, policy analysis, and promotional event planning. The consultancy facilitated stakeholder engagement with Jordan’s Ministry of Investment, Ministry of Industry and Trade, JCI, and leading manufacturers, supporting the development of high-impact promotional materials, investor roadshows, and two flagship conferences in Amman to showcase the country’s competitive advantages. The assignment also contributed to the IFC–Gherzi Benchmarking Report (2025), which analyzed global incentive frameworks and quantified the expected impact of Jordan’s proposed integrated textile park model—projecting USD 5 billion in private investment, 300,000 new jobs, and USD 6 billion in annual exports across ten parks by 2033. Through its technical, policy, and promotional inputs, Dajani Consulting played a pivotal role in aligning investment incentives, sustainability goals, and local industry readiness to attract international manufacturers and investors to Jordan’s emerging textile ecosystem.
Supply and Demand Analysis for Green Products
Implemented by GIZ Green Action in Enterprises (GAIN) project. Through a multi-phase methodology combining desk research, in-depth interviews, nationwide surveys, and focus group discussions, our team conducted a comprehensive mapping of the green product ecosystem in Jordan. The study covered both supply-side dynamics—focusing on green SMEs and producers—and demand-side insights, assessing consumer behavior, awareness, and willingness to adopt sustainable alternatives. Based on our findings, we developed a strategic set of evidence-based recommendations to inform future market development, improve access to finance, and enhance policy and business support mechanisms. This initiative marks a critical step toward a more inclusive, data-driven, and sustainable green economy in Jordan.
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Development of Investment Plans and Capacity
Under the UNIDO–ILO Joint Program “Promoting Just Energy Transition for an Inclusive Economy in Jordan,” Dajani Consulting lead the implementation of a strategic initiative supporting the Government of Jordan in advancing inclusive investment planning. The project goal wad to strengthen the capacity of national policymakers to drive a just energy transition in alignment with Jordan’s revised Nationally Determined Contributions (NDCs). The scope of work encompasses delivering targeted training workshops for at least 25 senior policymakers, organizing three field visits to high-priority regions to assess local investment needs—particularly among women, youth, and other community stakeholders—and provided technical guidance to translate national climate commitments into actionable, sector-specific investment priorities. The project will culminate in a validated national investment plan focused on the energy, agriculture, and food manufacturing sectors, with a strong emphasis on climate finance, green job creation, and social equity. By aligning national strategies with grassroots needs, this initiative strives to ensure that Jordan’s transition to a green economy is both inclusive and impactful.
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Women Entrepreneurs Finance Initiative in Jordan (We-Fi Jordan)
The Women Entrepreneurs Finance Initiative in Jordan (We-Fi Jordan) program aims to unlock financing for women-led/owned businesses (WSMEs) in Jordan by providing structured financial literacy training, coaching and mentorship, and investor and financier connections for selected WSMEs. This project is a crucial component of World Banks efforts to address constraints and opportunities related to finance, market access, capacity, and the enabling environment for womens economic empowerment in Jordan. The scope of services provided by Dajani Consulting includes sourcing and training of WSMEs on financial literacy, coaching and mentorship for selected WSMEs with high growth potential, program logistics management, and program marketing and communications. Trainers and coaches mentors involved in this program were carefully selected according to recruitment criteria, and then oriented to qualify them. More than 200 WSMEs benefited from this project over a period of six months.
Enhance and Promote Access to Markets and Financial Services for the Beneficiaries Inside the Targeted Areas through Entrepreneurship Training
Between 2023 and 2024, the UN Food and Agriculture Organization (FAO) launched a program, funded by Norway and Italy, aimed at improving market access and micro-financing opportunities for vulnerable farmers from Jordanian and Syrian communities in rural areas of Jordan, including Maan, Tafila, Dair Alla, and Shouna. The program focused on providing business and marketing support to rural entrepreneurs and Micro, Small, and Medium-Sized Enterprises (MSMEs) to help them access domestic and regional markets. Dajani Consulting contributed to the program by delivering the following services: • Preparation and Development: o Conducted a kick-off and prepared the necessary requirements for capacity-building activities. o Profiled available resources and developed four targeted training programs covering financial and digital literacy, marketing, business models and planning, and proposal writing. o Established a comprehensive training plan and schedule. • Implementation: o Delivered capacity-building programs to over 280 beneficiaries, including both women and men farmers, facilitated by experienced trainers under FAO observation and consultant monitoring. o Provided post-training coaching, marketing support, and financial advisory services, including connections with microfinance institutions and traders. • Delivery: o Documented the results of capacity-building efforts and other program services. o Submitted detailed deliverables and reports to FAO. This initiative successfully empowered rural farmers and entrepreneurs, equipping them with the tools and knowledge to thrive in domestic and regional markets.
Export Promotion Study and Plan for Educational White Boards
Dajani Consulting provided an export market study and export promotion action plan for Khalifa Group for Advanced Industries (Kalboard), a Jordanian company specializing in educational whiteboard products. The project aimed to support Kalboard in successfully entering the U.S. market. Key activities included conducting an export readiness assessment, performing detailed market research, organizing an exploration mission, and identifying potential buyers in the U.S. market. The project was funded by Jordan Exports, a national organization dedicated to expanding Jordans exports globally, and played a vital role in equipping Kalboard with the tools and insights needed to access and thrive in the competitive U.S. market.
Export Promotion Study and Plan for Plastic Construction Material
Dajani Consulting provided an export market study and export promotion action plan for the Specialized Company for Plastic Industries (Zughair & Marrar), a Jordanian manufacturer of CPVC and UPVC pipes and connectors. The project aimed to support the company in entering the Palestinian market. Key activities included conducting an export readiness assessment, performing comprehensive market research, organizing an exploration mission, and identifying potential buyers in the target market. This project was funded by Jordan Exports, a national entity committed to expanding Jordans exports globally, and played a critical role in equipping the company with the insights and strategies needed to access and establish a presence in the Palestinian market.
Export Promotion Study and Plan for Pallet Racks, Archive Racks and Safes
Dajani Consulting provided export market study as well as export promotion action plan services for Al Ayoubi Metal Industries in Jordan, in an effort to assist the company in entering the Saudi market with its metal storage systems and products. The project included export readiness assessment, market research, exploration mission as well as identification of potential buyers in the export market. The project was funded by Jordan Exports, which is a national entity that aims to expand Jordan’s exports to the world.
Export Promotion Study and Plan for Cosmetics
Dajani Consulting provided an export market study and export promotion action plan for Al Muhtaseb Cosmetics, a Jordanian company specializing in Dead Sea Minerals hair care products. The project aimed to support the company in entering the UAE market. Key activities included conducting an export readiness assessment, performing detailed market research, organizing an exploration mission, and identifying potential buyers in the UAE market. The project was funded by Jordan Exports, a national entity committed to expanding Jordans exports globally, equipping Al Muhtaseb Cosmetics with the insights and strategies needed to successfully establish a presence in the competitive UAE market.
Export Promotion Study and Plan for Mediterranean Foods
Dajani Consulting provided an export market study and export promotion action plan for Philadelphia Company for Industry and General Trade (Kabatilo), a Jordanian company specializing in Zaatar, Freekeh, and spices. The project aimed to support the company in entering the Canadian market. Key activities included conducting an export readiness assessment, performing in-depth market research, organizing an exploration mission, and identifying potential buyers in the Canadian market. The project was funded by Jordan Exports, a national entity dedicated to expanding Jordans exports globally, equipping Kabatilo with the strategic insights and actionable plans needed to successfully access and compete in the Canadian market.
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