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Mapping and Analysis of National Support to Jordan's Manufacturing Sector for Export Promotion and Recommendations for a Strengthened Referral and Coordination Mechanism for Joint Enterprise-Support Services
International Labour Organization (ILO) under its EU-funded project "Promoting Decent Work and Export Competitiveness in Jordan," commissioned Dajani Consulting to deliver an evidence-based mapping of Jordan's manufacturing export-support ecosystem together with a structured synthesis of lessons learned from the most substantive analytical work produced on the sector, with particular focus on the 2016–2019 period. Implemented over a two-month period, the assignment encompassed institutional profiling of public, semi-public and private business development service providers, employers' and workers' organizations, business membership organizations and development partners; a multi-criteria prioritization exercise spanning twelve manufacturing subsectors, from food processing and pharmaceuticals to garments and engineering industries; and the design of a practical referral and coordination mechanism — including its institutional governance model, referral pathways, sectoral entry points and a sequenced implementation roadmap — aimed at strengthening joint enterprise-support service delivery across national actors. Led by Team Leader, a Senior Analyst and a Senior Sector Expert, the team conducted targeted stakeholder consultations and validation sessions with key ministries, chambers of industry and development partners, and produced a bilingual (Arabic/English) stakeholder summary brief and a final dissemination session for the ILO and its tripartite constituents, consistent with ILO standards of transparent and ethical stakeholder engagement.
Assessment and Market Competitiveness of Industrial Estates – Jordan Industrial Estates Company (JIEC)
Assessment and Market Competitiveness of Industrial Estates – Jordan Industrial Estates Company (JIEC) Dajani Consulting was engaged by the Jordan Industrial Estates Company (JIEC) to undertake a comprehensive competitiveness assessment of its industrial estates portfolio and develop a strategic roadmap for enhancing the competitiveness and investment attractiveness of the company’s estates. The assignment focused on strengthening JIEC’s competitive positioning through the identification of priority interventions to improve the industrial enabling environment, including mapping national institutions and programs that support industrial development and export growth, and defining pathways and coordination mechanisms between JIEC and export promotion and business support organizations to better serve investors and enterprises operating within the estates. The project also involved the preparation of a three-year competitiveness strategy and action plan aimed at strengthening the industrial ecosystem across JIEC-managed estates. The multidisciplinary consulting team comprised national and international experts with specialized expertise in industrial diagnostics, competitiveness analysis, benchmarking, export readiness, economic and financial impact assessment, and strategic planning. As part of the assignment, the team conducted comparative benchmarking with leading industrial zones and economic parks in Morocco, the UAE (Dubai and Abu Dhabi), Türkiye, Egypt, and Saudi Arabia, in line with the project requirements. In addition, a perception and needs assessment survey was implemented among manufacturing investors located both inside and outside JIEC industrial estates to better understand investment drivers, competitive pressures, and factors influencing location decisions within Jordan’s industrial landscape.
Export Market Development and Market Expansion Strategy for Giant Industrial Group (GiG), Saudi Arabia
Export Market Development and Market Expansion Strategy for Giant Industrial Group (GiG), Saudi Arabia Dajani Consulting successfully provided comprehensive export market development and market expansion advisory services to Giant Industrial Group (GiG) under the USAID Economic Reform Activity (ERA) to support the expansion of GiG's Gersy personal hygiene care products in the Kingdom of Saudi Arabia. The assignment focused on developing an evidence-based export market strategy through a comprehensive brand development and competitive analysis of the Saudi personal hygiene market, with the objective of increasing GiG's exports, market share, and long-term competitiveness. The consultancy applied a multi-phased methodology that included an inception and diagnostic assessment, extensive secondary market intelligence, retail shelf audits across major Saudi cities, mystery shopping and store observations, consumer preference research, competitor benchmarking, SWOT analysis, pricing assessment, product portfolio evaluation, distribution channel analysis, and export market opportunity assessment. The study examined leading international and local competitors, product specifications, packaging, labeling, pricing structures, promotional practices, retail positioning, consumer purchasing behavior, and market trends to identify strategic gaps and opportunities for GiG. Based on the findings, Dajani Consulting developed a comprehensive Market Expansion Report containing recommendations for optimizing the product portfolio, refining packaging and branding, improving pricing strategies, strengthening retail shelf presence, enhancing promotional and digital marketing activities, expanding distribution networks, improving partnerships with key retailers and distributors, and establishing a phased market expansion roadmap. The assignment also included strategic recommendations for brand positioning, consumer targeting, implementation planning, performance monitoring, and long-term export growth, enabling GiG to strengthen the competitiveness of its Gersy brand and expand its presence within one of the region's largest and fastest-growing personal hygiene care markets.
Feasibility Study for Comprehensive Sports Complex Project in Jordan
Feasibility Study for Comprehensive Sports Complex Project in Jordan Dajani Consulting was commissioned by Al Rawada Al Arabiya Contracting Company to prepare a comprehensive economic feasibility study for the development of an integrated Sports and Social Complex in Tabarbour, Amman. The assignment involved undertaking a full market, technical, financial, and investment assessment to determine the project's commercial viability and long-term sustainability. Dajani Consulting conducted detailed market research and demand analysis covering East Amman, including household and adult surveys, demographic and socioeconomic assessments, competitor benchmarking, sports participation analysis, and demand forecasting for the project's various facilities, including football, basketball, volleyball, tennis/padel courts, fitness center, sports academies, e-sports facilities, and complementary commercial services. The study further included the development of technical and operational scenarios, revenue and financial models, five-year financial projections, investment appraisal, sensitivity and risk analyses, and strategic recommendations regarding the optimal project configuration, implementation strategy, and business model. The assignment provided Al Rawada Al Arabiya with a robust evidence-based investment decision framework that supports financing, implementation planning, and the successful development of a financially sustainable and socially impactful sports destination serving the growing communities of East Amman.
Consultancy Services for Developing Investment Plans and Conducting Capacity-Building Activities – UNIDO “Promoting Just Energy Transition for an Inclusive Economy in Jordan (JET Jordan)
Under the UNIDO–ILO Joint Program Transition Promoting Just Energy for an Inclusive Economy in Jordan (SAP 240281), Dajani Consulting, in consortium with WEE Pros Jo, was contracted to design and deliver a national-level capacity-building and investment-planning initiative aligned with Jordan’s revised NDCs. The assignment aimed to strengthen policymakers’ capacity to formulate inclusive, evidence-based green investment plans supporting the transition toward a low-carbon, job-rich economy. The team conducted targeted training needs assessments, delivered two high-level workshops for more than 25 policy makers (40 percent women), organized three regional field visits engaging local authorities, women, and youth, and guided stakeholders through a structured process to identify sectoral financing priorities in energy, agriculture, and food manufacturing. Using an integrated methodology that combined participatory training, field diagnostics, and investment-readiness assessment, Dajani Consulting developed Jordan’s first cross-sectoral Just Energy Transition Investment Plan validated by MoPIC, MOE, UNIDO and ILO. The project enhanced national institutional readiness for green-finance mobilization and positioned Jordanian agencies to align future public-private investments with inclusive transition objectives.
Supply & demand study of green products in Jordan
Under the Green Action in Enterprises (GAIN) Project, Dajani Consulting was commissioned to undertake a comprehensive Supply and Demand Analysis for Green Products in Jordan. The assignment aimed to map and assess the market landscape for nationally produced green products by examining supply-side capabilities, demand patterns, stakeholder dynamics, and consumer behavior. Through a combination of market mapping, stakeholder consultations, and quantitative and qualitative research, the study identified key market opportunities, systemic barriers, competitiveness constraints, and export prospects. The assignment further provided evidence-based policy and market development recommendations aimed at strengthening the green business ecosystem, enhancing the competitiveness and scalability of Jordanian green products, and supporting their expansion into domestic, regional, and international markets.
Development of export strategy and plan
Dajani Consulting has provided export development and market access advisory services to a diverse portfolio of Jordanian manufacturing enterprises under programs funded by Jordan Exports. The assignment focused on strengthening the export competitiveness and international market readiness of participating firms through a comprehensive package of advisory and business development services. These included mapping export support institutions and service providers in Jordan, identifying and prioritizing target export markets, conducting export readiness assessments, undertaking detailed market intelligence and demand analysis, organizing exploratory business missions, and facilitating business-to-business linkages through the identification of potential distributors, agents, and importers in strategic markets including Saudi Arabia, the United Arab Emirates, Palestine, the United States, and Canada. Beneficiary companies represented a wide range of manufacturing sectors, including food processing, plastics, stone and marble products, office and educational equipment, furniture, cosmetics, and chemical industries. The assignment culminated in the development of tailored export market penetration strategies and one-year implementation action plans designed to support market entry, expand international sales, and enhance the long-term export performance of participating enterprises. These interventions contributed to strengthening the integration of Jordanian manufacturers into regional and global value chains and improving their overall competitiveness.
Assessment and Market Competitiveness of Industrial Estates – Jordan Industrial Estates Company (JIEC)
Dajani Consulting was engaged by the Jordan Industrial Estates Company (JIEC) to undertake a comprehensive competitiveness assessment of its industrial estates portfolio and develop a strategic roadmap for enhancing the competitiveness and investment attractiveness of the company’s estates. The assignment focused on strengthening JIEC’s competitive positioning through the identification of priority interventions to improve the industrial enabling environment, including mapping national institutions and programs that support industrial development and export growth, and defining pathways and coordination mechanisms between JIEC and export promotion and business support organizations to better serve investors and enterprises operating within the estates. The project also involved the preparation of a three-year competitiveness strategy and action plan aimed at strengthening the industrial ecosystem across JIEC-managed estates. The multidisciplinary consulting team comprised national and international experts with specialized expertise in industrial diagnostics, competitiveness analysis, benchmarking, export readiness, economic and financial impact assessment, and strategic planning. As part of the assignment, the team conducted comparative benchmarking with leading industrial zones and economic parks in Morocco, the UAE (Dubai and Abu Dhabi), Türkiye, Egypt, and Saudi Arabia, in line with the project requirements. In addition, a perception and needs assessment survey was implemented among manufacturing investors located both inside and outside JIEC industrial estates to better understand investment drivers, competitive pressures, and factors influencing location decisions within Jordan’s industrial landscape.
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Investment Promotion for the Textiles and Clothing Sector in Jordan
Under the leadership of the International Finance Corporation (IFC) and in partnership with Gherzi Textile Organization (Switzerland), Dajani Consulting was engaged as the national consulting partner to support the Investment Promotion Campaign for Jordan’s Textiles and Clothing Sector. The assignment aimed to strengthen Jordan’s position as a competitive regional hub for integrated textile and apparel manufacturing—aligning with the country’s Economic Modernization Vision (EMV 2022–2033) and its goal of expanding textile exports from USD 2.6 billion in 2022 to USD 8.8 billion by 2033. Within this IFC-funded initiative, Dajani Consulting worked closely with Gherzi’s global experts to design and implement a comprehensive investment promotion strategy, encompassing sector benchmarking, policy analysis, and promotional event planning. The consultancy facilitated stakeholder engagement with Jordan’s Ministry of Investment, Ministry of Industry and Trade, JCI, and leading manufacturers, supporting the development of high-impact promotional materials, investor roadshows, and two flagship conferences in Amman to showcase the country’s competitive advantages. The assignment also contributed to the IFC–Gherzi Benchmarking Report (2025), which analyzed global incentive frameworks and quantified the expected impact of Jordan’s proposed integrated textile park model—projecting USD 5 billion in private investment, 300,000 new jobs, and USD 6 billion in annual exports across ten parks by 2033. Through its technical, policy, and promotional inputs, Dajani Consulting played a pivotal role in aligning investment incentives, sustainability goals, and local industry readiness to attract international manufacturers and investors to Jordan’s emerging textile ecosystem.
Supply and Demand Analysis for Green Products
Implemented by GIZ Green Action in Enterprises (GAIN) project. Through a multi-phase methodology combining desk research, in-depth interviews, nationwide surveys, and focus group discussions, our team conducted a comprehensive mapping of the green product ecosystem in Jordan. The study covered both supply-side dynamics—focusing on green SMEs and producers—and demand-side insights, assessing consumer behavior, awareness, and willingness to adopt sustainable alternatives. Based on our findings, we developed a strategic set of evidence-based recommendations to inform future market development, improve access to finance, and enhance policy and business support mechanisms. This initiative marks a critical step toward a more inclusive, data-driven, and sustainable green economy in Jordan.
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