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Consultancy Services for Developing Investment Plans and Conducting Capacity-Building Activities – UNIDO “Promoting Just Energy Transition for an Inclusive Economy in Jordan (JET Jordan)
Under the UNIDO–ILO Joint Program Transition Promoting Just Energy for an Inclusive Economy in Jordan (SAP 240281), Dajani Consulting, in consortium with WEE Pros Jo, was contracted to design and deliver a national-level capacity-building and investment-planning initiative aligned with Jordan’s revised NDCs. The assignment aimed to strengthen policymakers’ capacity to formulate inclusive, evidence-based green investment plans supporting the transition toward a low-carbon, job-rich economy. The team conducted targeted training needs assessments, delivered two high-level workshops for more than 25 policy makers (40 percent women), organized three regional field visits engaging local authorities, women, and youth, and guided stakeholders through a structured process to identify sectoral financing priorities in energy, agriculture, and food manufacturing. Using an integrated methodology that combined participatory training, field diagnostics, and investment-readiness assessment, Dajani Consulting developed Jordan’s first cross-sectoral Just Energy Transition Investment Plan validated by MoPIC, MOE, UNIDO and ILO. The project enhanced national institutional readiness for green-finance mobilization and positioned Jordanian agencies to align future public-private investments with inclusive transition objectives.
Supply & demand study of green products in Jordan
Under the Green Action in Enterprises (GAIN) Project, Dajani Consulting was commissioned to undertake a comprehensive Supply and Demand Analysis for Green Products in Jordan. The assignment aimed to map and assess the market landscape for nationally produced green products by examining supply-side capabilities, demand patterns, stakeholder dynamics, and consumer behavior. Through a combination of market mapping, stakeholder consultations, and quantitative and qualitative research, the study identified key market opportunities, systemic barriers, competitiveness constraints, and export prospects. The assignment further provided evidence-based policy and market development recommendations aimed at strengthening the green business ecosystem, enhancing the competitiveness and scalability of Jordanian green products, and supporting their expansion into domestic, regional, and international markets.
Development of export strategy and plan
Dajani Consulting has provided export development and market access advisory services to a diverse portfolio of Jordanian manufacturing enterprises under programs funded by Jordan Exports. The assignment focused on strengthening the export competitiveness and international market readiness of participating firms through a comprehensive package of advisory and business development services. These included mapping export support institutions and service providers in Jordan, identifying and prioritizing target export markets, conducting export readiness assessments, undertaking detailed market intelligence and demand analysis, organizing exploratory business missions, and facilitating business-to-business linkages through the identification of potential distributors, agents, and importers in strategic markets including Saudi Arabia, the United Arab Emirates, Palestine, the United States, and Canada. Beneficiary companies represented a wide range of manufacturing sectors, including food processing, plastics, stone and marble products, office and educational equipment, furniture, cosmetics, and chemical industries. The assignment culminated in the development of tailored export market penetration strategies and one-year implementation action plans designed to support market entry, expand international sales, and enhance the long-term export performance of participating enterprises. These interventions contributed to strengthening the integration of Jordanian manufacturers into regional and global value chains and improving their overall competitiveness.
Assessment and Market Competitiveness of Industrial Estates – Jordan Industrial Estates Company (JIEC)
Dajani Consulting was engaged by the Jordan Industrial Estates Company (JIEC) to undertake a comprehensive competitiveness assessment of its industrial estates portfolio and develop a strategic roadmap for enhancing the competitiveness and investment attractiveness of the company’s estates. The assignment focused on strengthening JIEC’s competitive positioning through the identification of priority interventions to improve the industrial enabling environment, including mapping national institutions and programs that support industrial development and export growth, and defining pathways and coordination mechanisms between JIEC and export promotion and business support organizations to better serve investors and enterprises operating within the estates. The project also involved the preparation of a three-year competitiveness strategy and action plan aimed at strengthening the industrial ecosystem across JIEC-managed estates. The multidisciplinary consulting team comprised national and international experts with specialized expertise in industrial diagnostics, competitiveness analysis, benchmarking, export readiness, economic and financial impact assessment, and strategic planning. As part of the assignment, the team conducted comparative benchmarking with leading industrial zones and economic parks in Morocco, the UAE (Dubai and Abu Dhabi), Türkiye, Egypt, and Saudi Arabia, in line with the project requirements. In addition, a perception and needs assessment survey was implemented among manufacturing investors located both inside and outside JIEC industrial estates to better understand investment drivers, competitive pressures, and factors influencing location decisions within Jordan’s industrial landscape.
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Investment Promotion for the Textiles and Clothing Sector in Jordan
Under the leadership of the International Finance Corporation (IFC) and in partnership with Gherzi Textile Organization (Switzerland), Dajani Consulting was engaged as the national consulting partner to support the Investment Promotion Campaign for Jordan’s Textiles and Clothing Sector. The assignment aimed to strengthen Jordan’s position as a competitive regional hub for integrated textile and apparel manufacturing—aligning with the country’s Economic Modernization Vision (EMV 2022–2033) and its goal of expanding textile exports from USD 2.6 billion in 2022 to USD 8.8 billion by 2033. Within this IFC-funded initiative, Dajani Consulting worked closely with Gherzi’s global experts to design and implement a comprehensive investment promotion strategy, encompassing sector benchmarking, policy analysis, and promotional event planning. The consultancy facilitated stakeholder engagement with Jordan’s Ministry of Investment, Ministry of Industry and Trade, JCI, and leading manufacturers, supporting the development of high-impact promotional materials, investor roadshows, and two flagship conferences in Amman to showcase the country’s competitive advantages. The assignment also contributed to the IFC–Gherzi Benchmarking Report (2025), which analyzed global incentive frameworks and quantified the expected impact of Jordan’s proposed integrated textile park model—projecting USD 5 billion in private investment, 300,000 new jobs, and USD 6 billion in annual exports across ten parks by 2033. Through its technical, policy, and promotional inputs, Dajani Consulting played a pivotal role in aligning investment incentives, sustainability goals, and local industry readiness to attract international manufacturers and investors to Jordan’s emerging textile ecosystem.
Supply and Demand Analysis for Green Products
Implemented by GIZ Green Action in Enterprises (GAIN) project. Through a multi-phase methodology combining desk research, in-depth interviews, nationwide surveys, and focus group discussions, our team conducted a comprehensive mapping of the green product ecosystem in Jordan. The study covered both supply-side dynamics—focusing on green SMEs and producers—and demand-side insights, assessing consumer behavior, awareness, and willingness to adopt sustainable alternatives. Based on our findings, we developed a strategic set of evidence-based recommendations to inform future market development, improve access to finance, and enhance policy and business support mechanisms. This initiative marks a critical step toward a more inclusive, data-driven, and sustainable green economy in Jordan.
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Development of Investment Plans and Capacity
Under the UNIDO–ILO Joint Program “Promoting Just Energy Transition for an Inclusive Economy in Jordan,” Dajani Consulting lead the implementation of a strategic initiative supporting the Government of Jordan in advancing inclusive investment planning. The project goal wad to strengthen the capacity of national policymakers to drive a just energy transition in alignment with Jordan’s revised Nationally Determined Contributions (NDCs). The scope of work encompasses delivering targeted training workshops for at least 25 senior policymakers, organizing three field visits to high-priority regions to assess local investment needs—particularly among women, youth, and other community stakeholders—and provided technical guidance to translate national climate commitments into actionable, sector-specific investment priorities. The project will culminate in a validated national investment plan focused on the energy, agriculture, and food manufacturing sectors, with a strong emphasis on climate finance, green job creation, and social equity. By aligning national strategies with grassroots needs, this initiative strives to ensure that Jordan’s transition to a green economy is both inclusive and impactful.
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Women Entrepreneurs Finance Initiative in Jordan (We-Fi Jordan)
The Women Entrepreneurs Finance Initiative in Jordan (We-Fi Jordan) program aims to unlock financing for women-led/owned businesses (WSMEs) in Jordan by providing structured financial literacy training, coaching and mentorship, and investor and financier connections for selected WSMEs. This project is a crucial component of World Banks efforts to address constraints and opportunities related to finance, market access, capacity, and the enabling environment for womens economic empowerment in Jordan. The scope of services provided by Dajani Consulting includes sourcing and training of WSMEs on financial literacy, coaching and mentorship for selected WSMEs with high growth potential, program logistics management, and program marketing and communications. Trainers and coaches mentors involved in this program were carefully selected according to recruitment criteria, and then oriented to qualify them. More than 200 WSMEs benefited from this project over a period of six months.
Enhance and Promote Access to Markets and Financial Services for the Beneficiaries Inside the Targeted Areas through Entrepreneurship Training
Between 2023 and 2024, the UN Food and Agriculture Organization (FAO) launched a program, funded by Norway and Italy, aimed at improving market access and micro-financing opportunities for vulnerable farmers from Jordanian and Syrian communities in rural areas of Jordan, including Maan, Tafila, Dair Alla, and Shouna. The program focused on providing business and marketing support to rural entrepreneurs and Micro, Small, and Medium-Sized Enterprises (MSMEs) to help them access domestic and regional markets. Dajani Consulting contributed to the program by delivering the following services: • Preparation and Development: o Conducted a kick-off and prepared the necessary requirements for capacity-building activities. o Profiled available resources and developed four targeted training programs covering financial and digital literacy, marketing, business models and planning, and proposal writing. o Established a comprehensive training plan and schedule. • Implementation: o Delivered capacity-building programs to over 280 beneficiaries, including both women and men farmers, facilitated by experienced trainers under FAO observation and consultant monitoring. o Provided post-training coaching, marketing support, and financial advisory services, including connections with microfinance institutions and traders. • Delivery: o Documented the results of capacity-building efforts and other program services. o Submitted detailed deliverables and reports to FAO. This initiative successfully empowered rural farmers and entrepreneurs, equipping them with the tools and knowledge to thrive in domestic and regional markets.
Export Promotion Study and Plan for Educational White Boards
Dajani Consulting provided an export market study and export promotion action plan for Khalifa Group for Advanced Industries (Kalboard), a Jordanian company specializing in educational whiteboard products. The project aimed to support Kalboard in successfully entering the U.S. market. Key activities included conducting an export readiness assessment, performing detailed market research, organizing an exploration mission, and identifying potential buyers in the U.S. market. The project was funded by Jordan Exports, a national organization dedicated to expanding Jordans exports globally, and played a vital role in equipping Kalboard with the tools and insights needed to access and thrive in the competitive U.S. market.
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